Get Your Business Noticed: Is Your Signage Ready for the Busy Fall Season?
Fall brings a shift in activity for businesses throughout Pasadena and the Houston area. Events pick up, customers get busier and the year-end shopping and holiday season isn't far behind.
That makes September a good time to step outside and look at your business the way a customer does.
Can they easily find you? Does your signage still look professional? And does what they see outside accurately represent the business you've built inside?
Your Sign Is Working 24 Hours a Day
Exterior signage is one of the few marketing investments that works for your business every day.
Channel letters, monument signs, pylon signs and building signage help customers locate your business while continually reinforcing your name and brand to everyone who passes by.
But signs don't stay new forever. Houston-area sun, heat, storms and everyday wear can take their toll.
Fading, peeling graphics, burned-out lighting or outdated branding may be sending a message you didn't intend.
Look Beyond Your Main Business Sign
Visibility isn't limited to the sign above your door.
As you prepare for the busy fall season, look at your entire property.
Could your business benefit from updated:
Window graphics
Door lettering
Directional signs
Parking signs
Wall graphics
Banners
Promotional signs
Hours and informational graphics
Small updates can make a noticeable difference without requiring a complete signage overhaul.
Make Sure Your Branding Is Consistent
Has your logo changed? Have you added a service? Does your building signage match your website, vehicles and current marketing materials?
Consistency helps customers recognize and remember your business.
This is especially important for companies with multiple vehicles, locations or customer-facing areas. Exterior signs, interior graphics, vehicle graphics and printed marketing materials should feel like they belong to the same company.
Don't Forget Your Vehicles
Yes! We can do custom vehicle wraps!
Custom vehicle wraps turn company cars, trucks and trailers into mobile advertising that builds brand visibility everywhere you go.
Your company vehicles are another opportunity to build visibility throughout the Houston area.
Vehicle wraps and graphics turn cars, trucks, vans and trailers into moving advertising for your business. If your current graphics are damaged, outdated or difficult to read, fall is a good time to refresh them before the end-of-year rush.
Get Ready Before the Busy Season Arrives
Sign projects take planning. Design, materials, fabrication, permitting and installation can all affect the timeline depending on the type of sign.
If you've been thinking about updating your signage, don't wait until the holiday season or year-end rush to get started.
Custom Business Signs from ADS Custom Signs
ADS Custom Signs designs, produces and installs custom signage for businesses throughout Pasadena, Houston and the surrounding Gulf Coast.
From channel letters and monument signs to window graphics, vehicle wraps, wall signs and industrial signage, our team can help you find the right solution for your location, brand and budget.
Take a look at your business from the street today. If what you see could use some attention, contact ADS Custom Signs. We'll help you get your business ready to be seen this fall.
Contact us today to discuss your Fall signage projects!