How to Plan a New Business Sign Project: From Design to Installation
A Great Sign Starts with a Great Plan
Whether you're opening a new business, relocating, renovating your building, or refreshing your brand, investing in new signage is an exciting step.
For many business owners, though, it's also unfamiliar territory. Questions like "Where do I start?", "Do I need a permit?", and "How long will it take?" are completely normal.
At ADS Custom Signs, our goal is to make the process as smooth and stress-free as possible. Here's what you can expect when planning your next sign project.
Step 1: Let's Talk About Your Goals
Every project begins with a conversation.
We'll learn about your business, your location, your customers, and what you hope to accomplish with your new signage.
Some common goals include:
Attracting more customers
Improving visibility from the street
Updating outdated branding
Creating a more professional appearance
Adding interior branding to an office or lobby
Expanding to a new location
The better we understand your goals, the better we can recommend the right signage solution.
Step 2: Evaluate the Location
No two buildings are exactly alike.
We'll evaluate factors such as:
Building size and architecture
Traffic patterns
Viewing distance
Existing signage
Lighting conditions
Local regulations or property requirements
These details help determine which type of sign will have the greatest impact.
Step 3: Design with Your Brand in Mind
A sign should do more than display your logo—it should reflect your business.
Our team works with your existing branding or helps develop a design that complements your building while maximizing visibility and readability.
Important considerations include:
Logo placement
Typography
Colors
Materials
Lighting
Viewing distance
The goal is a sign that's attractive, functional, and easy to recognize.
Step 4: Choose the Right Materials
Different environments call for different materials.
Depending on your project, we may recommend:
Aluminum
Acrylic
PVC
Vinyl graphics
Dimensional lettering
Illuminated components
Weather-resistant finishes
We'll explain the advantages of each option and help you choose materials that fit your budget, location, and long-term goals.
Step 5: Permits and Approvals
Many commercial signs require permits or approval from local municipalities, property managers, or HOAs.
If your project requires permitting, we'll guide you through the process and help ensure your signage meets applicable requirements.
Our goal is to help avoid surprises and keep your project moving forward smoothly.
Step 6: Fabrication
Once your design is approved, production begins.
Using quality materials and professional craftsmanship, your sign is carefully fabricated to meet the specifications of your project.
Every detail matters—from color consistency to durability—because your sign represents your business every day.
Step 7: Professional Installation
Installation is the final step that brings everything together.
Whether it's a monument sign, storefront graphics, lobby signage, vehicle wrap, or directional signage, professional installation ensures your finished project looks its best and performs as intended.
Our experienced team works carefully and efficiently to minimize disruption while delivering a finished product you can be proud of.
A Successful Project Is About More Than the Finished Sign
The best signage projects don't begin with fabrication—they begin with thoughtful planning.
Taking time to understand your goals, your customers, and your location helps create signage that not only looks great but also supports your business for years to come.
Whether you need a single storefront sign or a complete branding package, planning ahead makes all the difference.
Ready to Get Started?
At ADS Custom Signs, we believe every business deserves signage that reflects the quality of its work.
From concept and design to fabrication and installation, our team is here to guide you through every step of the process.
Whether you're opening a new location, updating your image, or planning a complete signage package, we'd love to help bring your vision to life.
Contact us today to schedule a consultation and start planning your next sign project.